Is Your Brand Shut Down for Business?

Part 1 – Developing a Competitive Brand Than Can Always WinThe recent federal government shutdown fiasco got me thinking about how personal brands are also often at risk for shutdowns due to a variety of internal and external factors. Without delving into political details or assigning specific blame to any one person or party, I think most people agree that even with the recent temporary reopening, our current government is broken. Neither side is really “winning” these days.Politicians may manage to survive this kind of negative event, but your brand cannot. The turmoil plaguing Washington, D.C, is also plaguing our business and social sectors, so you must ensure that your brand is competitive enough to win no matter how treacherous the playing field becomes. Let’s quickly review a few key lessons about competitive, winning brand-building that can be gleaned from the most recent federal government shutdown.Strength through Compromise
In an effort to appear “strong,” many politicians in both major parties have adopted an attitude that compromise is a sign of weakness and the only way to win is to bullheadedly advance your own agenda and beliefs, never even considering making a tradeoff in a deal to achieve a greater goal.One look at the approval ratings of the current Congress should tell you how much respect such “strong” posturing generates. If you refuse to compromise, your brand will be seen as inflexible and stagnant, not fresh and powerful. Obviously when negotiating for a position, promotion or assignment you want to put your best foot forward and obtain your maximum advantage, but not at the expense of alienating the people you are dealing with. The key to brand success is developing repeat customers who buy your brand on a regular basis because it becomes a hallmark of quality, not strong-arming people into one-time purchases that result in a bad case of “buyer’s remorse.”You Don’t Have All the Answers
Politicians these days like to tell voters they (and their parties) have every answer to every problem that could possibly arise, and there is no chance an opponent could have even one good solution. This system of belief is just as false in business as it is in politics, and will shut your brand down as quickly as it shut down the federal government.A winning brand is based on projecting an image of confidence, competence and authority in your area of branded expertise. However, left unchecked this image can extend into arrogance if you take the attitude that you are the only one with any “real” authority in your branded area of expertise. A true professional is dedicated to always learning more, which requires having open ears and an open mind. People want answers, but don’t want them shoved down their throat.Make Yourself Look Good, Not the Other Guy Look Bad”Mudslinging,” or focusing on your opponents’ flaws rather than your own strengths, is nothing new in politics. But it has gotten particularly nasty as of late and was in full evidence during the shutdown. Politicians going out of their way to make their opponents look bad hardly greases the wheels of government, and going out of your way to make your brand’s opponents look bad will not grease the wheels of your career.It is surely tempting when trying to win a job, promotion or client to bring up the perceived or real flaws of whomever else may be competing for the same end goal. Don’t do it. Focus on how good you are and how much value your brand delivers. Anything else makes you (and your brand) look petty and also creates clouds of confusion and mistrust that will obscure the advancement of your brand as much or more as it impedes the brands of your competitors.Heart Check – How Competitive is Your Brand?Now that you know all about what keeping your brand competitive really means and what it takes to achieve and maintain a competitive brand, let’s do a heart check on the health of your efforts to make your brand competitive. Answer each question using the following scale of one to five hearts. Then add up the total and see how “heart-healthy” your level of brand competitiveness really is!Scale5♥Wait, that’s really, really true about me- Strongly agree
4♥That would be me- Agree
3♥50/50 sometimes, sometimes not- somewhat agree
2♥That absolutely has nothing to do with me-Disagree
1♥Let me take the fifth on this- Strongly disagree6.5 Heart Check Questions1. I don’t back down easily in a negotiation, but I’m willing to compromise to reach a mutually beneficial outcome.
2. I always make sure people I do business with will want to do business with me in the future.
3. I’m confident in my branded knowledge and skills, but not to the point where I’m cocky or arrogant.
4. I understand that others have as much or even more expertise than I do in key areas.
5. I always make myself look good, but not at the expense of competitors or colleagues.
6. I know that building a superior reputation through hard work and excellent results is the best way to achieve brand success.
6.5 I avoid petty drama and bickering that could bog down my branding efforts.Now that you’ve taken the test, let’s analyze your score:If you scored from 7-13, your brand’s competitiveness is expired. You know what that means: nobody wants to purchase your brand and you’ll soon be taken off the shelf.If you scored from 14-20, your brand’s competitiveness is day-old. There is minimal demand for your personal brand, but only at a steep discount and when the more popular and competitive brands are all sold out.If you scored from 21-26, your brand’s competitiveness is canned. Your brand will sell if it stays on the shelf long enough, but anyone seeking real fresh results will look elsewhere.If you scored from 27-33, your brand’s competitiveness is fresh frozen. Your brand is a respectable choice for the discerning connoisseur, but not the top choice.If you scored a 34 or 35, your brand’s competitiveness is market fresh. Congratulations! You have the brand that is most in demand and fetches the highest prices. You sell out early in the morning, when only the most competitive shoppers are out evaluating the available brands.

Herbal Remedies – An Alternative Health Care Solution

If you listen to various conversations or read the comments left on most health related forums, it appears millions of people do not seem to be getting well these days, when relying solely on traditional healthcare practices. For many who have tried the available modern medical treatments without success, or have experienced the often unpleasant and sometimes dangerous effects of pharmacological(drug) treatments, alternative modes of health care appear to be their only hope.What is available to assist them?There are numerous alternative health care solutions to help individuals fix symptoms and conditions and enable them to enlist their personal power to create and maintain good health. These alternative health care solutions enable people to create and direct their own health care programs, which makes them healthier and happier, plus generate more successful outcomes.Herbal remedies is one of the available alternative modes of health care that is safe and effective, utilizing natural processes to ease symptoms and prevent disease. Herbal remedies are an all natural approach and healing art which was practiced long before the development of modern medicine and drug therapy. For many who have instituted this healthcare alternative, it has become a way of life, a celebration of the human bodies healing relationship with plants.There is no better way to truly experience the healing power of herbs then by actually using them. Reading and researching can help you establish what benefits are available in the various herbs. Can help you learn which herbal products is best for what ails you, how to grow, harvest, dry, and store herbs for your own use, including safe and effective usages as well as how to cook with them. However, none of this information will provide an ounce of prevention or healing until it is acted upon.Understand, herbal remedies are not intended to be substitutes for expert medical advice or treatment. Each one of us are unique and the possessor of individual discomforts. The advice of a professional health care provider may be necessary to diagnose these conditions and supervise treatment of your individual ailments. Knowledge of herbal remedies and their affects on your discomforts allows you to make informed choices and consult with your professional health care provider regarding how you can institute herbal remedy solutions along with their recommended treatment or as an alternative.Herbal medicine is a safe, useful, and practical natural health care alternative and it is not complicated to initiate. Herbal remedies come in many varieties from homeopathy (A method of treating disease with small amounts of remedies that, in large amounts in healthy people, produce symptoms similar to those being treated) to aroma therapy (The therapeutic use of aromatic plant extracts and essential oils in baths or massage) solutions. There is a perfect remedy available for everyone from children to adults, weekend warriors, and even the family pet.You can grow herbs at home and process, store, and brew them into helpful elixirs. It is so simply, you can do it in a window box. Just imagine, constant access to your own immune-enhancing herbs, salves, tinctures, creams, teas, and extracts. Always within reach to enhance your immune system, aid your digestion, increase your energy, and assist in relieving whatever is ailing you and your family.There is one information source which is quite valuable and should be part of your alternative health care library; an herb and symptom guide. This is a concise guide which includes an A to Z listing of herbs, illustrations, descriptions, specific uses, effective kinds of extracts, dose instructions and possible side effects and problems to watch our for. This will be the resource to go to when you need to know what herbal healing methodologies is necessary for a specific ailment.Herbs are unique healing plants. Knowing how to use them safely and correctly for everyday use, to maintain your health and that of your family and pets is essential. Herbal remedies are the medicine of the people. You do not have to grow your own, because of their popularity, you can purchase them at nearly any neighborhood supermarket, convenience store, or farmer’s market.So what are you waiting for? Shouldn’t you find out more about herbal remedies and products and what they can do for you and your family? Aren’t you interested in maintaining your good health through alternative methods?

Why Health Care Companies Are in Need of Health Care Law Firms

There are several reasons why health care companies utilize health care law firms. Due to the nature of the industry, agencies must secure legal representation to defend against certain claims and lawsuits. This can be in the form of class action suits, along with individual and even corporate claims. These specialized lawyers represent the providers in these cases. They also represent health professionals and organizations in regulatory and business matters. The latter helps ensure that all companies strictly comply with industry regulations and rules. In the event a particular product, service, or company offering is challenged, an attorney must step in to protect his or her clients.At times, medical companies may even face investigations by governing bodies and law enforcement. While state and federal regulatory agencies are always present, these companies cannot rely on these bodies to come to their rescue. This is especially true if a particular provider has unknowingly overstepped certain boundaries. Even for companies that have intentionally committed a questionable act; they still have access to timely and effective legal representation services. These law firms also assist agencies involved in medical malpractice suits. This includes nursing facilities, and especially home care and hospice providers.When an elderly family member is under hospice care, emotions are running at an all-time high. There are times when family members accuse the nurses of foul play, especially when the family member passes away. While their grief and anger is understandable, families that file lawsuits against caretakers is very common in the industry. As a result, home care and nursing agencies reach out to these law firms to protect their rights. This helps counter lawsuits from families and individuals, while ensuring the integrity of the company in question. The health care industry is incredibly intricate and complicated. To effectively preserve the company’s rights, legal representation is essential to tackle all legalities and compliances.Whether you need hospital or Medicare lawyers, health care law firms are always available to assist you. These specialized firms also stay abreast on all the latest health related laws, which help protect health care companies and their cases. These highly dedicated and skilled attorneys can also prevent costly legal problems before they impact client businesses. These firms simply possess years of extensive industry experience, and know how to neutralize threats within time and budget. They are also trained in crisis response, which may include customer lawsuits, threats, or industry investigations. Without proper legal representation and defense, health care companies would face a litany of charges and fines. This, however, is if they were found guilty of wrongdoing in a court of law. Still, why take a chance when proper legal representatives are available to defend your company’s rights?